Stock changed weekly, buyers spoke different languages, and every sale began as a conversation. The dealer needed a catalogue their own team could update, in Japanese and English, that turned browsing into qualified enquiries.
what I built
A Japanese / English site with a language switcher on every page
A filterable catalogue showing year, hours or mileage and fuel type
A featured-stock carousel
Quote and enquiry routing through the channels the market uses, including LINE and direct contact
Listing management, so the team adds stock and marks it sold
decisions that mattered
Two languages on every page
The language switcher is on every page, so a buyer never lands somewhere they can't read.
Enquiries go where buyers already are
Quote requests route through the channels this market uses, including LINE, as well as direct contact.
The team owns the stock list
Listing management lets staff add machines and mark them sold without a developer.
inside
InterfaceReact + Vite · JA / ENCatalogue, filters, featured stock
EnquiriesLINE + direct contactQuote requests routed to the sales team
ListingsListing managementStaff add stock and mark it sold
result
The team keeps stock current without developer help.
The owner referred another business in the same trade.