DIVERSITY sells across ten categories of desk gear, and a generic theme made the catalogue feel like a warehouse. The store needed to feel premium, help shoppers build a whole setup, and earn the trust of first-time online buyers.
what I built
A custom Shopify theme with a dark, warm look that matches the product photography
Collections rebuilt around setup, cables, organisation, lighting and ergonomics
Merchandising and product-page design
Trust signals at the decision points: reviews, a money-back guarantee and nationwide delivery
A WhatsApp entry point for questions before buying
decisions that mattered
Collections built around a desk
The catalogue is grouped the way people plan a setup, not the way a warehouse stores stock.
Trust where people decide
Reviews, the guarantee and delivery promises sit exactly where first-time buyers hesitate.
WhatsApp first
Pakistani shoppers like to ask before they buy, so WhatsApp is always one tap away.
inside
InterfaceCustom Shopify themeDark, warm storefront and product pages